If a local SEO marketing vendor you’re working with is not willing to share with you the changes they’re making to your website, do not work with them.

The issue is transparency. Firms and consultants who tell you this effort involves trade secrets they can not reveal are flat out being dishonest.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

When you hire a firm or a consultant to do SEO work for you, it is imperative they be transparent to the point of sharing with you details of what they’re doing. This is a basic truth and needs no discussion, but since this post is currently too short to be indexed I need to add about 100 words, so here goes.

Local SEO marketing is not complex and mysterious. It is in fact a specialized form of blogging for leads. You create fresh, relevant, and useful content, and publish this content at regular intervals (multiple times per day perferably). Keep doing this, and add to it a Call to Action so your website visitors know what action you would like them to take (buy something, fill out your Contact Us form, etc).

There is more to it than that, but that is the basic recipe. Anyone can do it. We can teach you to do it. What makes it hard is the persistence and diligence to do it every day, no matter what.

So if someone ever tells you it’s a secret you’re not entitled to know, do not hire them. Hire us instead.


When your business needs leads, talk to us. We can help.

SEO Needs Link Building


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