However, blogging for business apparently sounds less professional than “Local SEO Marketing” or “Inbound Marketing” so it was deemed necessary to create names “better” sounding names.
Zippe.biz provides Local SEO Marketing training, consulting, and implementation.
Be that as it may, THE central activity of Inbound Marketing is:
- Generate useful and interesting content
- Publish almost all of it to your website
- In small bite sized chunks
- At frequent and regular intervals
- Until sufficient numbers of readers show up
Implementing effective calls to action to turn readers into prospects for your business is ONE of the parts of Inbound Marketing above and beyond the core activity of blogging, but….. without the core activity of blogging, you will attract too few visitors for conversion to be meaningful.
So while the other activities do matter (effective calls to action, analysis and optimization of conversion paths, etc, etc) they matter once you have sufficient visitors, AND the way to attract sufficient visitors is via blogging.
So how do you attract sufficient numbers of visitors via organic search? You blog.
When your business needs more leads, you should talk to us. We can help.