I’m sure you’ve heard of the importance of local SEO marketing to generate leads for your business.
Local SEO marketing is also sometimes called Inbound Marketing, or Content Marketing, or Internet Marketing, but whatever phrase is used, what effective local SEO marketing is….. is blogging for business.
Let me be clear that blogging for business is NOT a casual activity.
Blogging for business (local SEO marketing) is a VERY structured and methodical way of attracting your audience to your website then converting some of them into prospects for your business.
The two aspects are:
Attract your audience
This is accomplished by way of content and publishing.
Effective modern marketing looks like journalism. You figure out what you want to say, how you want to say it, who you want to say it to, etc…. then you say in 200 to 250 word snippets that you publish on YOUR website at regular HOURLY (not daily) intervals. Every eight hours, every four hours, every twelve hours, etc, but you update your website multiple times a day.
Use a paradigm where one blog post answers one question in 200 to 250 words
This gets the attention of the search engine and brings your audience to your website via organic search.
Convert some of your visitors into
The single most important aspect of conversion is having an audience who is genuinely interested in your products or services. The prior activity (the “Attract your audience” activity) brings that audience to your website.
The next activity is website conversion, which is sufficiently involved to require an additional post devoted to the concept of generate business leads through website conversion.
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