If you’ve heard this once, you’ve heard this a thousand times.

Generating leads for your travel business (or any business for that matter) via Local SEO Marketing requires you to publish a lot of high quality content to your website.

OK, great.

So how much is enough?

The only correct answer is “it depends”.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

And what it depends on is how much content is on the website you are trying to outrank, and how often are they adding more?

Two of the most important search signals are Quantity and Frequency.

Take it as a given that Quality matter. A very large amount of crappy content will not work for you.

Assuming you and your competitor both publish high quality content, your goal is to publish more high quality content than they do. Plain and simple.

However, while you’re publishing good content to your website, they’re continuing to publish good content to theirs, so your goal is to overtake them.

If their website has 1,000 posts and they update their website once a day, you can do the math on how many posts a day you need in order to overtake them in X months.

I know you’re tempted to look at this like a challenge, but don’t.

SEO Marketing is a marathon, not a sprint. Know that, and get started.

When your travel business needs more traffic, more leads, and more business, you need a trustworthy partner who knows how to help.

Look at the local SEO marketing success stories published on our website, then….

SEO Needs Link Building



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