local seo inbound marketing training

Local SEO Marketing | Helping Your SEO Consultant Help You

Helping ensure a good outcome for your local SEO marketing efforts requires your provider to obtain information from you.

This post gives an overview of some important questions your SEO consultant should ask.

If they do not ask, their efforts can not be as focused as they should be.

This list is by no means all inclusive, and are intended to provide a sampling to you, a business looking to hire an SEO consultant.

Who is your target audience?

Specifically whom do we wish to attract to your website?

What is your primary message?

What do you want to say to your target audience?

What is your sales funnel, and what specific action or actions do you want your web  visitors to take?

  • Sign up for your newsletter?
  • Contact you for more information?
  • Buy something?

You will implement a CTA (Call to Action) and must know what it will be.

In 10 words or less, what is your business and your website about

This will become the website “tagline”.

What “Categories” make sense (I’m assuming you use WordPress)?

Posts will be assigned to categories. There needs to be a “thread” from the website tagline, to the categories, to the post titles, and to the post contents. Well chosen category names matter.

Where will images come from?

Avoid any copyright issues and deal with this up front. Images matter. Every post needs one.


To learn more about what you must provide, contact us. We can help you.

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

How to generate leads by launching a webinar program Why conduct online webinars as part of your marketing? Because you can reach a larger and more geographically spread out audience than you can with in...
To Google Highest Quality Content Means Most Useful to Desired Audienc... Quantifying the Subjective You've heard Google rewards the best content with a high search engine ranking. Yet "best" is subjective. Different peo...
Must-have tools to increase your customer retention levels Did you know that it’s more costly to attract a new customer than it is to retain an existing customer? Studies indicates that as much as content c...
Why Blog Post Titles are Critical to Successful Local SEO Marketing The most valuable real estate in your entire blog is the title of your blog posts. This is because the search engine robots pay special attention t...
3 Ways to generate more leads with better calls-to-action Small businesses mostly overlook one major factor of Landing Pages – THE CALL TO ACTION. Many small businesses omit or mess up their call to action...

Leave A Response

* Denotes Required Field