small business seo success, business blogging, inbound marketing

Local SEO Marketing | Generate Leads without Over Analyzing

As you embark on your process of generating leads for your business through local SEO marketing, it makes sense to measure and monitor, but when measuring and monitoring gets in the way of publishing, you’ve blown it.

As with all forms of Inbound Marketing, Local SEO Marketing is about publishing, is about doing. Of course you need to know what to do, but contrary to what some say, you actually need to know much less than many state.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

Below is a summary of what you need to know how to do:

  • Generate a WordPress post.
    • Imbed an image (with caption and description)
    • Create internal and external links
  • Use tools (Google Webmasters Tools and Google Analytics will do) to monitor:
    • What terms is your website showing up in SERPs (Search Engine Result Pages)
      • With what average position
      • What pages are they being brought to
    • Where are people coming to your website from: direct; vs social media; vs organic (which is what you want)
    • Where are people coming from geographically: local area? country? internationally?
    • What posts are they reading?
    • How often do they start your conversion process (sales funnel)?
    • How often do they finish?

That fairly limited set of information is what you need to know to generate leads through local SEO marketing.

Success does involve knowing the above, but without publishing (and publishing often) it matters not what you know.

Success requires doing!

Need help with doing? Talk to us.

SEO Needs Link Building

 

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