Local SEO Marketing | Generate Leads by Ignoring Bad Advice

Someone put me in an argumentative mood by publishing an article about 9 lessons learned from an $11M content marketing campaign.

If you have that kind of money, maybe his advice makes sense, but if your means are more limited, his advice will seriously send you astray.

I started my critique in an earlier post.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

3) Target Your Content Broadly

I disagree. For the greatest success is gathering an audience, target your content NARROWLY! Find a specialized niche others are not serving and/or focus your efforts on specific geographic areas.

4) Build Influences Into Your Content

If you have a massive budget (these influences expect to be paid), this makes sense. If you don’t have a massive budget and you include an influencer without their knowledge, it could come back and bite you in the you know what.

5) Focus Your Marketing Innovators/Opinion Leaders

Wrong again. Your customers and prospects care much more about themselves than about these innovators and opinion leaders. You want clients? Spin a narrative that explains why working with you makes your audience better! How it gives them abilities they seek or how it solves problems they have. Your client must be the hero of your marketing stories.

<< Prev | Next >>

 

Want to learn more about how YOU actually do this? Talk to us. We can help.

SEO Needs Link Building

Related Posts

Internet Marketing Strategy | Captcha Plugin for WordPress Sites This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about securing your Word...
The Intersection of Inbound Marketing and Local SEO to Attract Organic... Inbound Marketing is a Subset of Local SEO Inbound Marketing and Local SEO don't intersect per se, one is a subset of the other. Everything you fo...
Short and Focused Content is Your Key to Inbound Marketing Success We live in an age of diminishing attention spans. The speed with which we comprehend a web page is a huge factor in the user experience. Why do you...
Internet Marketing Strategy | WordPress: WordFence Security Plugin This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...
Content is King with Lead Generation via Local SEO Marketing Twenty first century marketing looks and feels a lot like journalism. You determine what you want to say, how you want to say it, and who you want to...

Leave A Response

* Denotes Required Field