Joe Pulizzi published a very interesting and insightful post about Content Marketing today on LinkedIn.
To gel his article down to it’s essence:
- Local SEO marketing (a form of Inbound or Content marketing) is based on people finding your website via organic search.
- Being found via organic search is a matter of publishing useful and relevant content to your website.
- The cost of publishing has plummeted where anyone and everyone can now publish for hard dollar costs as low as $55 a year (for a domain and website hosting).
Zippe.biz provides Local SEO Marketing training, consulting, and implementation.
As a result of all of the above, it is now possible for a small business with a limited marketing budget to become visible to their audience for very little money.
Now don’t get me wrong, it costs and it costs plenty, but YOU can find a way to publish thereby making use of the age old value of sweat equity. You save your money and you spend you time and effort.
The most important thing about this entire phenomenon is not that it works, but that it works SO well.
We’ve seen time and time again, small businesses serving a local geography, are able to generate a steady supply of high quality leads which close at a higher rate than any other form of leads they’ve ever had.
If they can do it (and they have) you can do.
Need help getting your website lead generation up and running? Talk to us. We can help.