local seo marketing, lead generation

Local SEO Marketing | Bad Advise Costs You Lead Generation

A recent post about a successful $11M Content Marketing campaign and the 9 lessons we should learn from it set me off.

I’m accustomed to seeing experts who give advice that is not effective for smaller businesses, but this article is a bit over the top.

If you have $11M to spend, the advise is surely sound and valid, but that doesn’t help you, and that’s what matters.

I started this current rant in a prior post, so if you want to start at the beginning, click the link earlier in this sentence.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

6) Get Your Creative Right (People Need to Love Your Marketing)

Again, if you have a massive budget and can afford the perfect piece of marketing content, go for it. On the other hand, if your a normal guy running a small business and you know what you want to say and who you want to say it to, start generating content. It’s not going to perfect, but it’s a place to start. The best time to start is last year. If by chance you didn’t, the next best time to start is now.

7) Spend More on Outreach Than You Are Spending on Content Creation

Once again, maybe for a big brand with a massive budget. For a small business, NO! NO! a thousand times NO! Start generating content, update your website every day, and keep doing it until the search engines bring you your audience.

<< Prev | Next >>

Want to learn more about how YOU actually do this? Talk to us. We can help.

SEO Needs Link Building

Related Posts

Why Your Link Building Strategy and Efforts Must Include Internal Link... Internal Links Must be Part of Your Link Building Strategy I scan a lot of articles published in various journals devoted to SEO, Inbound Marketing, ...
Benefits of Small Business Inbound Marketing within a Community of Oth... https://youtu.be/UtikmzG1IB8 Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute d...
The Biggest Problems with Lead Generation through Social Media Marketi... The Biggest Problems with Social Media Marketing When you pay attention to the hype, you would think social media marketing attracts huge amounts of ...
Content Marketing Measuring and ROI for Small Business and Early Stage... Measuring Content Marketing Success I read some articles that talk about objective measurements of Content Marketing ROI while other claim Content Ma...
How much of the current algorithm used by Google for ranking search re... I've heard some say "none", but that is not true. All patents are publicly available and Google has applied for and obtained many patents. The m...

Leave A Response

* Denotes Required Field