You are after all spending your money with an expectation of results. You have a right to understand not only the process that will be done, but how you will be kept abreast of progress.
Zippe.biz provides Inbound Marketing consulting, implementation, and training.
If any SEO vendor tells you they know things others do not, and they can not share those secrets with you, avoid them. Not only is nothing further from the truth, but if they are using some automated trick, it is only a matter of time before Google updates their algorithm and that specific trick no longer works.
The #1 criteria for any local SEO marketing vendor needs to be transparency.
You need constant access to the dashboard of your website, as well constant access to your main measuring tools, which can be the free tools of Google Webmasters Tools and Google Analytics (which provide a wealth of information).
Your vendor must be willing to not only set this up for you, but to show you how to monitor critical metrics.
Transparency is critical!
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