What does it mean that local SEO marketing (also known as Inbound Marketing) is permission-based?
It means you do NOT obtrusively push your message into the attention spans of the general population (which is the basis of most marketing today) but rather you make it easy to be found so when they search for answers to their problems and questions, they find you.
Via local SEO marketing, you invite them in.
You do this by publishing content on your website that is informative and useful.
By virtue of turning your business website into a repository of useful and helpful information, you turn your website into the absolute best sales tools you can possibly have.
It becomes a way of inviting people into your business when they have an interest that your business satisfies.
They come via organic search, and by definition, people who arrive at your website via organic search are the people who are most likely to buy your products or services. If that were not so, they would never wind up on your website in the first place.
Because they only come to your website when their Internet search brings them, they are the most convertible population available, second to none.SEO Needs Link Building