local search tactics, inbound marketing, seo

Local Search Tactic Changes after Google Updates Should Not Follow Survey Data

Survey Says…….

I once sat in a room full of website conversion experts who all took a quick three question A/B test. For each question two landing pages were displayed the front of the room. Everyone was asked to guess which one converted better. Those who got it right raised their hands.

Question 2 was similar and this time those who got it wrong lowered their hands.

For question 3 again, those who got it wrong lowered their hands.

Out of around 100 experts, only 3 had their hands still raised after the 3rd question.

The moral of the story is, don’t use surveys to determine what marketing trends do and do not make sense. It would appear we’re all just making this stuff up as we go.

So how do you know what local search tactic changes make sense?

  1. Listen to Google. After all, they make the rules.
  2. Take your best guess.
  3. Test.
  4. Monitor.
  5. Adjust and test again.

The problem is that takes work. It requires effort.

It would be so much easier if the experts could simply tell us what will and will not work. Unfortunately their track record is not great.

Although this is an extreme example, 500 years ago all the experts knew the Earth was flat and the sun and moon moved across the sky. The only problem with their opinion is that it was wrong.

However we still believe in trusting authorities, rather than verifying for ourselves.

When it’s your business that is at stake, by all means listen to experts, but test what they tell you.

Want to see what really works?

I’ve got evidence. Ask me about it.

In the meantime, the eBook below gives a great overview on being found online.

SEO Needs Link Building




Related Posts

Seeking Funding for Your Startup Starts with Customer Traction and Rev... Another Investor Pitch Event On Wednesday I attended another pitch event. This one was scheduled by Idea to IPO and the entrepreneurs were pitching t...
Specific Examples of What Is and Is Not Inbound Marketing Prior posts described the defining characteristic of Inbound Marketing and outbound marketing, as well as what Inbound Marketing is and is not. This ...
Internet Marketing Strategy | Website Internal Link Structure and SEO This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog ...
Grow Traffic with Real Time Marketing (aka News Jacking), John Oliver ... What is News Jacking? When we want to appear to be more professional, we call it Real Time Marketing. It refers to the practice of incorporating curr...
Paying for Inbound Marketing Lead Generation with Your Money, Your Tim... The Cost of Inbound Marketing Although leads from Inbound Marketing cost less than leads from outbound sources, it costs. Some excellent digital a...

Leave A Response

* Denotes Required Field