Do Links Still Matter?
Yes, they do.
For a moment, pause and reflect on prior experiments Google did that did not pan out or are taking years to implement. Google Authorship was officially discontinued a while ago and Google Plus is taking years to get going. There are other Google experiments that were tried then discontinued over the years, but those two are freshest on my mind.
Think back to the very early days of Google.
What made them different from every other search engine? What caused them to provide noticeably better search results?
An algorithm named PageRank. PageRank is the “voting” system where each link represents a vote and each vote has a value determined by a complex set of criteria.
PageRank (i.e.: Links) were so important to Google that before it was called Google it was called BackRub.
In short, the difference that made the difference, the difference that made Google into Google, is taking links into account when calculated search results.
Google is going to experiment. They’re always experimenting (Gmail started as an experiment too) and while there may be a day in the far off future when links are no longer relevant to the search results presented by Google, for now, they matter.
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