Google Doesn’t Like Bought Links, but How do They Know?
When you read articles in the various trade publications you see a lot of press about the importance of not violating Google’s guidelines for what links are valid and what links are invalid.
But how can Google tell?
The Obvious Ones Are
Google maintains a directory of the systems managed by known link farms, and when one of those systems links to your website, it’s clearly bought and paid for.
Sidebar widgets that automate exchanging links between paid subscribes leaves a distinctive signature.
Because the obvious ones are so obvious, everyone knows not to do them. People try to proactively build links that look and feel organic and natural.
The most organic and natural link is when some text in a post on one site is the anchor text that links to a webpage on another and that link is inserted by hand. Additionally, of the various sites on the Internet that link to the same page, they do not all launch from the same anchor text.
What is the Opposite of Natural and Organic?
Automation is the opposite of natural and organic.
Remember that what Google does is massive big data pattern recognition and statistical analysis. So massive and so big data that big data looks small by comparison.
Automated mechanisms leaves patterns, leave signatures. To ensure you do not leave such a signature, do not participate in any automated link building mechanisms.
Links from your sites is easy. They are within your direct control. Links to your site are harder and require establishing relationships with other people.
However, to be effective, your link building MUST be done slowly, where over time people you know (whether you met them in person or online) link to your website because they know you.
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