Google Clamps Down on Link Building?

I love a good inflammatory phrase such as…..

As Google clamps down on link building techniques…..

What Google is clamping down on is what they’ve always clamped down on. Webspam.

Link building is not dead, by any means. SPAM methods of link building are, and that is a good thing.

A Few SPAM Link Building Techniques that no Longer Work

A few examples of SPAM link building techniques that no longer work are:

  • Massive backlinks through what were called link farms.
  • Large numbers of backlinks through industrial guest blogging.
  • Single post blogs

What these (and other) techniques have in common is they’re various forms of web spam.

What is Webspam?

This definition is per me: Web spam are techniques which increase web site ranking that are not natural and organic.

I know that is a vague definition, but what the wikipedia page says is even worse:

In computing, spamdexing (also known as search engine spam, search engine poisoning, Black-Hat SEO, search spam or web spam) is the deliberate manipulation of search engine indexes.

Aren’t we all trying to deliberately manipulate the search engine indexes? Isn’t that one of the most important goals of inbound marketing?

Link Building is Good

There are two main things you need to focus on to obtain a high search engine ranking:

  1. Good SEO strong titles
  2. Links to your site

Of course just those two things does not make for a strong Inbound Marketing strategy, but if you do manage to pull those two things off, your site will rank well.

If you’ve publishing something you’re proud of and you think people might be interested in linking to, by all means share it with them. Doing so is not webspam. Doing so 200 times a day is webspam, but sharing with people you actually know (either face to face or through the Internet) is not.

Need traffic? Leads? Customers?

Then contact us, we can help.

SEO Needs Link Building




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