Guest Posting has Gotten a Bad Rap
Ever since Matt Cutts stated that guest posting for SEO has become a SPAM practice and warned us all not to do it, there has been a lot of talk about whether we should or should not.
The reason this discussion is even occurring is that some guest posting is good, while some is not.
What we should do is focus on quality (which Google defines as usefulness).
What we should not do is practices that are artificial manipulation of the search rankings.
How do you tell the difference?
By using common sense every day real world criteria.
By comparing a strategy or tactic to what is considered “reasonable”.
Examples of Reasonable
Real world: Someone who owns a complementary business (dog training and dog supplies for example) and you trade referrals.
Guest posting: You and they swap links.
Real world: You belong to an association that promotes the individual members.
Guest posting: You write an article for the association website.
Real world: You belong to a local referral group who swap leads.
Guest posting: You link to each others websites.
Examples of Unreasonable
There are real world examples of things that might be nice if they happened, but are never going to happen.
- The person who owns the complementary business is not going to send out 10,000 direct mail pieces promoting your business.
- The association is not going to promote your business in an email to 1,000,000 people.
- The referral group is not going to devote an entire month to your business.
Guest posting examples of the above would be anything that occurs in an unreasonable volume.
Is it Like Speeding?
If the speed limit is 35 and you’re traveling 40, you’re not going to get a ticket. If you’re traveling 80, you will.
You can see when it comes to guest posting there are some practices that are clearly OK and some that are clearly not.
What about the activities that seem right in the middle.
The answer is, if you think a Google engineer might balk on what you’re thinking of doing, don’t do it.
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