If you provide a service within a local geography (home improvement, landscaping, organic vegetables, etc), you want your SEO marketing to generate local leads, not leads from other cities. You want local lead generation thru SEO marketing.

How do you do this?

Zippe.biz provide SEO marketing training, consulting, and implementation services.

It’s not as hard as you may think.

Use Local Place Names in Your Content

Generate posts that describe the problems your customers have and how your product or service solves those problems, and “sprinkle” local names into your post titles and bodies. “Pest Control for Gilroy, CA” will attract people who are searching for a local service, as people do.

List Your Business with Google Places for Business

This will cause your business to show up in the “map results” section of the Google search engine result page (SERP). This is a fairly involved process, but is well worth it.

Use a Directory Sync Service

Your business shows up an a lot of various directories over time; Yelp, Google Places for Business, Yahoo, Online Yellow Pages, etc. There are services whose sole purpose is to (over time) populate and synchronize your listings in these services. I can not recommend one over the other, but specific services are:

Optimize Your Site for Local

If you use WordPress, this is a matter of using a “responsive” theme or plugin. If you don’t use WordPress, you should. As it’s the most search friendly web server platform available, it is not a coincidence that now more than 1 in 5 websites on the entire Internet run on WordPress.

Does your business need more leads?

SEO Needs Link Building

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