A leading business journal recently published an article stating that quality of content generates more leads than quantity of content.
However, the thing is, they’re only half right.
While it’s absolutely true that quality content matters, and it matters greatly, another absolute truth is that before you get the attention of a human reader, you must FIRST get the attention of the search engine robots.
Zippe.biz provides Local SEO Marketing training, consulting, and implementation.
And getting the attention of the search engine robots is primarily a function of four things:
And (this is the most important things) your effective local SEO marketing (which is a form of Inbound Marketing) efforts requires ALL four.
So what exactly does quality mean?
From the perspective of the search engine robots, it means the content is properly formatted for SEO.
But that is not enough. Your content must be of high quality from the perspective of your human readers.
This means is must provide real answers to real questions and problems, and in a format that a human finds easily digestible.
I will provide a few specific tips on format:
- Keep it short. When is the last time you found the answer you’re looking for between words 800 and 1,000? Never?
- One post provides one answer. How do you search the web? Are you focused in your searches? Your prospects are too.
When your business needs more leads, you should talk to us. We can help.