lead generation through content marketing

Lead Generation thru Content Marketing is Business Blogging

Content marketing is an effective strategy for attracting your audience to your website, then converting some of them into prospects for your business.

Content marketing is when you publish content that members of your target market will find useful and relevant. For best results you publish this content to your website.

You do so in small snippets, at frequent intervals, for an extended period of time.

This turns your website into a dynamic website with interactive capabilities.

Dynamic means you are updating the content frequently (multiple times each day).

Interactive means your readers can leave comments.

Another name for effective content marketing is blogging.

However do not confuse effective business blogging with what I’ll call hobby blogging.

There is nothing casual about effective business blogging.

For it to work for you, you must be willing to commit and you must be willing to put in the needed effort.

You must generate multiple snippet posts a day (somewhere between 2 and 5 – more is better) and one or two anchor posts (longer and better researched) per week.

The snippet posts get the attention of the search engines and bring your audience to your website.

The snippet posts each answer one question.

The snippet posts give authority and relevance to your entire website, where the combination of snippet and anchor posts attracts your readers and converts some of them into prospects.

Do not let the label “blogging” intimidate you. Content marketing (aka Blogging for Business) is THE most effective form of marketing that exists at the beginning of the 21st center.

It’s the best thing since the invention of the search engine.


When your business need more traffic, more leads, and more business, we can do for you or teach you how to do for yourself.

SEO Needs Link Building

Related Posts

The Future of Small Business Inbound Marketing: Communities and Co-ops Why Online Visibility Matters Because we start our shopping online these days. For almost everything. While at the same time we're getting better at ...
Local SEO Marketing Website Conversion for your Sales Funnel This may sound obvious, but relative to Inbound Marketing website conversion for your sales funnel, it never ceases to amaze me how many business owne...
Local SEO Marketing | Post Optimization | Make a Contribution The highest ranking websites on the web contribute to the discussion, whatever it may be. You want a lot of visitors? Make a contribution with your w...
How do People Find Time to Blog, to Generate Useful and Interesting Co... How do People Find Time to Blog? I would like to suggest that is the wrong question. When you believe in the importance of something, whether it is h...
Is the HubSpot Inbound Marketing Certification Program Too Shallow to ... Is the HubSpot Inbound Marketing Certification Worth Taking? I admire HubSpot for bringing the phrase Inbound Marketing into common usage, and I admi...

Leave A Response

* Denotes Required Field