When it comes to local SEO marketing, a major trade off that occurs here (and elsewhere in life) is time vs money.
Let us pretend for the sake of a useful example that you do not have the expertise to do it yourself, and even if someone (such as us) was to teach you exactly how to do it, you do not have the time.
You have no choice but to hire out.
The next important question is what monthly budget can you devote?
If you can devote $4K per month, you can publish 200 posts a month which should fairly quickly (in a matter of a few months) allow you to overtake you competitors.
Zippe.biz provides Local SEO Marketing training, consulting, and implementation.
On the other hand, if you can only devote $500 a month, you can publish 25 posts a month, and although it will eventually work for you, it may take 2 years to rise above your competitors.
As the basic recipe is the way you beat your competitors is:
- Publish more articles than they have.
- Publish better quality (both to a human and from an SEO perspective) articles than they have.
- Publish more often than they have.
- Keep publishing after they stop.
- Implement properly conversion strategies.
You can see that relative to local SEO marketing (aka Inbound Marketing), more is better.
When you need more traffic, more leads, and more business, you mostly need to publish more content. To inquire about having us do it for you or OR having us teach you how to do it for yourself…