How Inbound Marketing and Dieting are Similar
Mike Lieberman, of Square 2 Marketing, recently published a post in which he compares Inbound Marketing to dieting, and I have to say, his comparison holds up.
I won’t repeat the post. Please select the link in the previous sentence to read it, but I will summarize below.
- Your program is probably personalized to you (or your business).
- You start slow.
- You expect to persevere.
- You stay with it.
- You either do it or don’t do it, there is no such thing as a halfway diet, or a halfway Inbound Marketing plan.
I’m writing this post, because he left out something I consider to be very important.
To Get Results, Count Inputs
When you want to lose weight, you don’t count pounds, you count calories. To veer a little off topic, one pound is 3,500 calories. In order to lose 1 pound, you must use up 3,500 calories more than you consume.
So you count calories you consume, and you count calories you expend, and keep that right for losing weight.
What Are Your Inbound Marketing Inputs?
There are several Inbound Marketing success factors, but the most important are:
- How often do you publish new content to your website?
- How good are your titles (yes this is somewhat subjective)?
- How often do you share something you’ve published in the hopes of attracting back links?
With both endeavors, the main success factors is commitment. If you want “it” bad enough, you’ll exercise the discipline and perseverance necessary to make it happen.
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