Estimated reading time: 4 minute(s)
Social Media Marketing is the big buzz word today. You need it for your business! It generates leads!
So what exactly is it?
While none of those are awful ideas, it is also true none of them is where the big payoff lies.
Zippe.biz provides Local SEO Marketing training, consulting, and implementation.
Attracting more traffic, more leads, and more business is best done on YOUR website under your URL.
The best prospect is one who arrives at your website via organic search, which means they went to a search engine, searched for something, and found you. This is what some call SEO.
I call it Inbound Marketing. This is a fancy phrase for Blogging for Business.
The first thing to understand is blogging for business is NOT a casual activity. It is highly structured and highly systematized.
The basic system is (conceptually) very simple:
- Publish a lot of relevant content
- In small bit sized chunks (each post should answer one question)
- At frequent intervals
- And keep at it (this takes time)
- Implement an effective Call to Action (some testing required)
What makes it hard is not knowing the system, it’s doing the system. The hardest part for people to accept is that “frequent intervals” means multiple times a day. At least twice, possibly as often as five times.
However, when you do the work, your website/blog goes to work for you and generates a steady stream of high quality leads.
Do you need help attracting more traffic, more leads, and more business?