Estimated reading time: 4 minute(s)

Is the HubSpot Inbound Marketing Certification Worth Taking?

I admire HubSpot for bringing the phrase Inbound Marketing into common usage, and I admire their desire to quantify how well someone understand the important ideas.

I have however heard the HubSpot certification program is very shallow.

It’s a multiple choice quiz where for many questions different answers are deemed correct depending upon whose advise you listen to.

To illustrate the point, question #48 is shown below.

HubSpot Inbound Certification Quiz
Question #48

As you can see, the answer that is most correct is very subjective. Per HubSpot the correct answer is the 3rd one. A detail you learn in their training video.

What is the Alternative to HubSpot Certification?

Don’t learn about Inbound Marketing, learn how to do Inbound Marketing for YOUR business.

Define success not as passing that test, but rather as:

  • Increasing organic traffic to your website
  • Increased leads

I’ve left increases sales off the list, because while that is ultimately the goal, Inbound Marketing only sells your stuff if the entire sales transaction is completed on your website. For most of us that is not true. The purpose of Inbound Marketing is so you and the prospect talk. You then complete the sale.

Your Inbound Marketing has done it’s job once the prospect makes contact with you.

To Learn More…

SEO Needs Link Building

 

    2 replies to "Is the HubSpot Inbound Marketing Certification Program Too Shallow to be Useful?"

    • singapore pools

      If some one needs to be updated with latest technologies therefore he must be visit this site and be up to date every day.

      • Kevin Carney

        Thank you. I appreciate your vote of confidence.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.