hubspot certification, inbound marketing training

Is the HubSpot Inbound Marketing Certification Program Too Shallow to be Useful?

Is the HubSpot Inbound Marketing Certification Worth Taking?

I admire HubSpot for bringing the phrase Inbound Marketing into common usage, and I admire their desire to quantify how well someone understand the important ideas.

I have however heard the HubSpot certification program is very shallow.

It’s a multiple choice quiz where for many questions different answers are deemed correct depending upon whose advise you listen to.

To illustrate the point, question #48 is shown below.

HubSpot Inbound Certification Quiz

Question #48

As you can see, the answer that is most correct is very subjective. Per HubSpot the correct answer is the 3rd one. A detail you learn in their training video.

What is the Alternative to HubSpot Certification?

Don’t learn about Inbound Marketing, learn how to do Inbound Marketing for YOUR business.

Define success not as passing that test, but rather as:

  • Increasing organic traffic to your website
  • Increased leads

I’ve left increases sales off the list, because while that is ultimately the goal, Inbound Marketing only sells your stuff if the entire sales transaction is completed on your website. For most of us that is not true. The purpose of Inbound Marketing is so you and the prospect talk. You then complete the sale.

Your Inbound Marketing has done it’s job once the prospect makes contact with you.

To Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Why small businesses should focus on Facebook as well as LinkedIn Facebook is a HUGE social media network, even by the standards of huge. As of early 2016, 1.65 BILLION people actively use Facebook every month. Yo...
Internet Marketing Strategy | Plugins that Benefit Your SEO Efforts This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...
Inbound Marketing, Content Marketing, and Website Quality (2) For SEO, "quality" is highly objective. This post addresses a comment made in a recent article on Search Engine Watch which claims that a high quali...
Internet Marketing Strategy | Establish and Meet a Publishing Schedule This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...
Ultimate guide to measuring your social media revenues Many small businesses are struggling to grasp the financial benefits social media marketing. They have no idea whether or not their social media ef...

2 Comments

  • singapore pools

    Reply Reply February 26, 2015

    If some one needs to be updated with latest technologies therefore he must be visit this site and be up to date every day.

Leave A Response

* Denotes Required Field