hubspot certification, inbound marketing training

Is the HubSpot Inbound Marketing Certification Program Too Shallow to be Useful?

Is the HubSpot Inbound Marketing Certification Worth Taking?

I admire HubSpot for bringing the phrase Inbound Marketing into common usage, and I admire their desire to quantify how well someone understand the important ideas.

I have however heard the HubSpot certification program is very shallow.

It’s a multiple choice quiz where for many questions different answers are deemed correct depending upon whose advise you listen to.

To illustrate the point, question #48 is shown below.

HubSpot Inbound Certification Quiz

Question #48

As you can see, the answer that is most correct is very subjective. Per HubSpot the correct answer is the 3rd one. A detail you learn in their training video.

What is the Alternative to HubSpot Certification?

Don’t learn about Inbound Marketing, learn how to do Inbound Marketing for YOUR business.

Define success not as passing that test, but rather as:

  • Increasing organic traffic to your website
  • Increased leads

I’ve left increases sales off the list, because while that is ultimately the goal, Inbound Marketing only sells your stuff if the entire sales transaction is completed on your website. For most of us that is not true. The purpose of Inbound Marketing is so you and the prospect talk. You then complete the sale.

Your Inbound Marketing has done it’s job once the prospect makes contact with you.

To Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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    Reply Reply February 26, 2015

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