ASO, app store optimization, SEO, search engine optimization, inbound marketing

Is ASO the new SEO? Lately I am hearing a lot about app store optimization and is often mentioned as the new SEO (Search Engine Optimization)

SEO and ASO are similar in concept, but not the same thing.

SEO stands for Seach Engine Optimization and is the processes of attracting visitors to your website via organic search.

ASO stands for App Store Optimization and is the process of attracting app store visitors (such as Google Play) to your app.

Think for a moment about how YOU search for things using your smart phone.

When you’re in an unfamiliar town and you’re looking for Thai food, do you search on Google or Yelp?

When you’re looking for cheap gas, do you search on Google or Gas Buddy?

When you’re looking for a place to buy a TV, do you search on Google or something else?

My point is that what you use to conduct your search depends on what you’re searching for. The same is true for others.

If you’re selling an app and you want it to be found, you put it on the App Store and describe it using terms you thing your desired audience is searching for. This is similar in concept to SEO but not as in depth as you can’t keep reposting the same app over and over again.

You may find that even with app sales, optimizing your app description for ASO (and whatever else is involved in ASO) benefits by being augmented by a parallel SEO campaign where you can attract your audience to your website via organic search, then directing them via a Call to Action to your app on the app store.

Whether this makes sense or not depends on how successful your initial ASO efforts are. If your app is truly unique and there is high demand and you’ve described it effectively, ASO may be all you need to attract 1 million users.

If it’s not, perhaps you fall back on more traditional marketing, which includes SEO (it feels a bit funny to describe SEO now as “traditional” since it’s not even 20 years old).

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

What are the simple ways of increasing traffic to your website? Increasing websites traffic. There are several ways of increasing the number of visitors to your website (inbound marketing). Creating original co...
What Is Internal Linking and Why Is It Important for SEO? Overview The internal link structure of your website has a HUGE effect on your SEO. Ideally your internal link structure should be a hierarchy, no...
Why You DO Want Visitors to Your Website Who Never Buy People occasionally say to me to they only want people on their site who fit their prospect profile and who are likely to buy from them. People who...
How to choose the right CRO metrics for improved conversions Conversions and Micro Conversions For a business website, having visitors show up to your website is only the first step. To turn website visitors in...
ABCs of Inbound Marketing: Longevity is Important for Success Longevity matters! This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link ...

Leave A Response

* Denotes Required Field