This post is part of a series about the Internet marketing strategy called Inbound Marketing, as well as part of a sub-series on the technical aspects of Inbound marketing.

As well as part of a very short sub-series on WordPress settings that affect your SEO. To access the lead posts please click either of the links in the prior sentence.

There is one WordPress setting within Settings -> Writing that makes sense for your SEO.

You access this page of settings by selecting Settings -> Writing from the menu on the left side of your screen.

Then scroll down to the bottom of the page and enter what is often called “the ping list” into the field labeled Update Services.

After you’ve done that, select the button labeled Save Changes for the change to take effect.

Once you’ve done that, every time you update your website (create a new page, update an existing page, create a new post, update an existing post), your WordPress website will send what is called XML-RPC ping to every update server you’ve listed.

The purpose of this is for those various sites to know of your update so it is more readily available to people who use those sites.

Is this strictly necessary? No. WordPress comes with a default of one update server and you CAN get by with just that one.

Get the “ping list” here.

However, it does help. Look at the list below to get an idea of the various websites you’ll be updating.

SEO Needs Link Building

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