This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects of Inbound marketing. To access the lead posts please click either of the links in the prior sentence.

While it’s true the central activity to Inbound Marketing is content and publishing, just as there are WordPress plugins that provide SEO benefit, there are also specific WordPress settings you need to adjust to help your SEO.

Zippe.biz helps you generate quality leads for your business through your website.

However there are far fewer settings to consider than there are plugins.

Below is an overview of the three areas where settings provide benefit to your SEO. For the detail, click on the links below.

Settings -> Permalinks

The website URL is no a search signal to Google so I no longer give the URL any consideration. However the slug is. The slug is every part of the URL that is not the domain name.

For the webpage: acme.com/coyote/how-to-catch-a-roadrunner

The domain is: acme.com.

The slug is: /coyote/how-to-catch-a-roadrunner

You set the format of the slug by setting the permalink structure.

Settings -> XML-Sitemap

Unfortunately, it’s not enough to install the plugin Google XML Sitemaps v3 for qTranslate, you also have to do something in the setting for it to start working. Personally I consider this to be bad design.

Settings->Writing

There are three things to do here.

Conclusion

They’re quick, they’re easy, they’re necessary. You just need to know how.

Need Leads? We can help…

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