This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence.
Whether you’re aware of it or not, your website has an internal link structure.
If you’ve never given a thought to your internal link structure, it may be terrible and not helping your SEO efforts.
Being proactive about this and putting in place a thoughtful structure can greatly elevate the search rankings of posts you wish to elevate.
Other posts describe them in more detail, so I’ll summarize here.
Snippet posts are short and very numerous and their purpose is to get the attention of the search engines (which they do very well).
Pillar posts are far fewer in number, are longer, are better researched, and exist to better tell an aspect of your story.
An internal link structure is where you have snippet posts linking to pillar posts, which, as appropriate, link to various snippet posts.
One easy way to accomplish this is to write a series of posts on a common thread, where there is one lead post that acts as the table of contents.
The lead post will link to every snippet post in the series, and in turn, each snippet post links back to the lead post.
Through this process you create an effective internal link structure through the process of creating the series of posts.
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