This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence.
This post explains the SEO importance of external links and how you insert quality external links into your posts.
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An external link is a link from within one your website posts to a page on any website that is in a different domain from yours.
If your Inbound Marketing website is blog.acme.com, any link to any website that is not within acme.com is an external link.
Are all external links of equal value?
You MUST link to a webpage that is related to yours. If your website is about Ford Mustangs, you can link to websites about Fords, about Mustang cars, you may even be able to link to a webpage about Mustang horses (if you’re trying to make a point) but you better not link to a website about dance, or ice cream, or skydiving.
The page you link to must be related in some way to whatever your post is about.
Level of Authority
Every external link is giving a little link love to another website. When you link to a very large website (such as Ford.com) the odds of them noticing, appreciating, and reciprocating is slim to none. On the other hand, when you link to a website whose level of authority is similar to yours, the odds of them noticing go way up.
Based on an unscientific examination of another website I update, it appears that about every 50 external links results in one internal link from a grateful Inbound Marketer who appreciate the inbound link enough to reciprocate.
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