This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence.
This post explains the importance of outbound links (which are links to websites that are not yours) and how you do them effectively.
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An outbound link is nothing more or less than a link to a website that is not yours.
To the search engines, outbound links look like citations or references.
For outbound links to be effective, they must meet a few important criteria:
They must be to a website of a related topic
If your website is about fixing mustangs, effective outbound links might be to websites that describe either fixing cars or contain information about Mustangs.
An outbound link to a website about road safety is not optimal, but is OK. An outbound link to a website about wedding cakes is a bad idea.
They should be to pages that are “deep” in the website and not just to the websites home page.
Using the example of fixing mustangs again, when you need to choose between the two URLs below,
The longer URL generally makes the most sense. Of course for the example above to make sense for you, your post must discuss the features of Mustangs for the link to be relevant.
How many outbound links should each post have?
At least one, and no more than two. Although they are critical to success, too many hurts.
Do outbound links have other requirements?
Yes, and please read a post devoted to that topic of outbound link requirements.
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