This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence.
The focus of this post is the four primary success principals of attracting an audience to your website that is relevant to your business.
Inbound Marketing University is where you learn how to attract your desired audience to your website.
Each success principal is described further in others posts, and are merely summarized here…
The more posts you publish on a certain topic, the higher your website will rank. Plain and simple. If you want to outrank acme.com, publish more posts than they have.
The other important aspect of Quantity, is the more you write, the better you get at writing. To increase the number of websites that link to yours, you’ll be sharing your best stuff.
However, the first posts you write are probably not that good, but this is true of every, so don’t let that stop you.
Start publishing now. You’ll find that after about 100 posts you’ll find your voice and start publishing stuff worthy of sharing.
Although there is a subjective aspect of quality in “I know quality when I see it”, that is not what this is about. There are 220 odds attributes to a perfect post. However about 10 of them get you 90% of the benefit. So focus on doing those 10 correctly, in every post you publish, and publish a lot of posts (see above).
Sites that are updated more often rank higher in search results. Again back to acme.com. If you’ve determined that their site is updated once a week, update yours twice a week. If their is updated once a day, update your twice a day.
Everything in the Universe has a gestation period, and web site search rankings are not different. If acme.com has a 10 year head start, do not be discouraged. Publish more, publish better, publish more often, and keep publishing. When you outdo them in terms of Quantity, Quality, and Consistency you WILL outrank them.
Most of what SEO experts tell you are efforts to avoid the heavy lifting of publishing a large quantity of high quality content at frequent intervals for a long time. However those things are THE ultimate success factors. Nothing beats them, nothing.
Want proof, check out our success stories.
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