Each post answers one question

Internet Marketing Strategy | Each Post Must Answer One Question

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence.

This post is also part of a short sub-series on attracting your audience.

The focus of this post is to explain the importance of each post you publish on your website answering one question, never two or more.

Zippe.biz helps you generate quality leads for your business through your website.

There are two reasons for this:

  • We live in an age of diminishing attention spans. You appeal to people better by keeping it short and to the point.
  • That syncs with how we search the web. When is the last time you found your answer on the third screen of a very long web page?

We search the web looking for solutions to problems and answers to questions. As such, you should format your entire website that way.

Create a list of the common questions your prospects and clients as you. If you come up with a list of 93 questions, you’ve defined 93 blog posts waiting to be written.

But won’t this affect my bounce rate?

If someone finds the answer to their question won’t they arrive on page X then immediately leave your site? They might. But on the other hand if they find a good answer on your site, they also might be inclined to see what other questions you asnwer.

For that reason, it always makes sense to run some form of Relate Posts plugin. This way they see the titles of your other posts and see some of the other questions you answer.

I personally prefer “nrelate Related Content” but that is my personal preference. I can’t say it’s necessarily better, I just like it better.

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