This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects of Inbound marketing. To access the lead post please click the link in the prior sentences.
Although there is not universal agreement on what plugins make sense, in the next several posts I will share the ones I use and explain why.
What is a WordPress plugin
WordPress is an excellent web server framework, which means it provides the main structure around which you build your website. WordPress is designed to be very modular and it accommodates or requires the use of what are called plugins to provide specific functionality. WordPress also takes care of most of the mechanical aspects of SEO, which means you don’t have to know the technical details.
As I briefly describe the plugins I use, you’ll get a better understanding of what plugins are and what types of functionality they provide.
I group plugins into three groupings: SEO, Conversion, and Admin
Reduces (actually eliminates) your site returning 404 errors.
Allows you to easily know when your site contains broken links, so you can fix them.
Allows you to easily duplicate a post, so you can start the new post with some of the content from the old.
Creates and updates the sitemap.xml file for your website.
Once you create the Sitemap, you then need to submit it to Google via Google Webmasters Tools.
Jetpack is a very versatile plugin from Automattic, the people who provide WordPress. It does A LOT and one of the things it does is allow you to show the titles of related posts underneath every post on the website.
Makes it easy for you to specify the SEO Title Tag and SEO Meta Description for every post.
In order for your website visitors to fill out your Contact Us form, you need to have one.
Creates visually obvious and hard to miss buttons that load a specific URL (your Contact Us page) when selected.
Don’t EVER direct one of your visitors off your site.
Blocks spam comments (and works really well).
Allows you to back up your WordPress website to your Google Drive FOR FREE!!!!
I use this to prevent dictionary attacks on my websites.
Makes it easy to both ensure every page load updates Google Analytics and to verify your site to Google Webmasters Tools.
Never leave home without it! Too much to say to summarize here.
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