This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects of Inbound marketing. This post is also part of another sub-series that provides information about the specific WordPress plugins I find to be useful to Inbound Marketing.
To access the lead posts please click any of the links in the prior sentences.
Zippe.biz helps you generate quality leads for your business through your website.
Although technically speaking it is not necessary to set the SEO meta data of your posts, it makes sense to do so, for two reasons:
- The search engine robots look for it.
- By using an SEO plugin, it’s really easy to do.
The best known and I suspect the most widely used is WordPress SEO by Joost de Valk.
Having said that, there is a dark side to this incredibly effective plugin, and that is that it checks things that provide minimal value, and that can be distracting.
The primary activity of Inbound Marketing is publishing high quality content to your website at frequent intervals.
Which of these two scenarios do you think will generate the greatest positive effect:
- Over a period of a year, you generate 1,000 posts each of which is formatted to be 80% of what is considered a perfect post.
- Over that same period, you generate 800 posts each of which is formatted to be 100% of what is considered a perfect post.
The higher quantity of the lower quality posts wins (ask me how I know this).
So if you’re spending time adjusting each post to make them 100% perfect (represented by all green in WordPress SEO) and the time you spend getting them all green causes you to publish less, you’re being drawn into an unproductive time sink.
Having said that, I use this plugin, eliminate all the red signals, schedule for publication, the move onto the next post.SEO Needs Link Building