This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects of Inbound marketing. As well as part of a very short sub-series on WordPress settings than affect your SEO. To access the lead posts please click either of the links in the prior sentence.
While it’s true that your domain name is no longer a search signal, the slug part of the URL of a web page is. The slug is that part of the URL that is NOT the domain name.
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With the URL of: acme.com/comedy/how-not-to-catch-a-road-runner
- The domain name is: acme.com
- The slug is: comedy/how-not-to-catch-a-road-runner
Every part of the slug “comedy/how-not-to-catch-a-road-runner” is relevant to your SEO>
One of the things you did during your Inbound Marketing planning and start up was to choose search friendly WordPress categories. Your categories need to describe what you are going to write about. Then each and every post is assigned to one category.
Now that you’ve chosen good categories, the world (or more specifically the search engine bots) need to see them.
Settings -> Permalinks
So what you do is set your Permalink structure to:
- Custom Structure
Please see the image in this post.
- Choosing good search friendly categories was step 1.
- Setting your Permalink structure to display those search friendly categories is achieved
via setting your Permalink structure as defined in this post.
Having those good search friendly categories appear in the URLs of your posts gives you an SEO edge.
Is it essential? No. Does it help? Absolutely!
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