This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences.
Website conversion does not occur because your website is full of great content. Great content brings you your audience. What gets them to take action are effective Calls to Action (CTAs) within your content.
Zippe.biz helps you generate quality leads for your business through your website.
This is not the time to be subtle.
This is a business website and you are trying to sell something. If someone is not interested, great. Let them move on. Maybe they’ll be back later.
Do not assume your website visitors know what action you want them to take. Tell them. Not only tell them but tell them to do your CTA in a way that is clear an obvious.
A large striking visually eye catching button with a line of instruction text before it and instruction text within it is the right way to go.
If your WordPress theme (because of course you use WordPress) does not itself support CTA buttons, then get a plugin that does. I personally use the MaxButtons plugin, but there are others.
- Attracting your audience brings you a convertible audience.
- Effective Calls to Action converts them.
- With your CTAs, be clear, be obvious, and make it easy to do.
Trust me. This works!
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