This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence.

One of the primary SEO success factors is longevity, or how long your website has been around with content being updated at regular intervals.

Longevity is the only one of the primary four success factors you can not directly control.

You can always publish more (Quantity). You can always publish better stuff (Quality). You can always publish more often (Consistency).

But you can not go back in time and start publishing earlier.

In view of that, the best time to start publishing to your Inbound Marketing site is NOW!! Not tomorrow, not next week, but now.

But “just” starting is not enough. You must persist.

Not only must you find a way to generate new posts at regular intervals (multiple times per day by the way) you must continue to do so after your competition slows down or (hopefully) stops.

Everyone gets tired. What separates the successful Inbound Marketing efforts from the unsuccessful ones is primarily commitment.

Are you truly committed to making maximum use of this incredible 21st century way of generating high quality leads for your business, or do you already have enough leads?

When you’re committed, when your competition stops, you keep going.

Is it enough to beat them? Or do you want to create a buffer so if they start again catching up will be A LOT of work? Ideally, it will look like so much work they’ll not even bother.

So, start, continue, and keep going. This is longevity and it’s one of the four principal success factors.

SEO Needs Link Building

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