Where do your website visitors come from?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It also is part of a sub-series about website monitoring, measuring, and adjusting. To access either of the lead post please click one of the links in the prior sentences.

Where your website visitors come from matter.

For a business website, what you want is visitors from organic search traffic. Why? Because by definition they have an interest in your products or services because they found you via a search engine.

Zippe.biz helps you generate quality leads for your business through your website.

So how do you know? The short answer is Google Analytics. For a fuller understanding of how to use the tool, sign up for and take Google Analytics Academy.

In the mean time I’m going to show you two reports I find very useful.

Acquisition -> Channels

This report aggregates all the various sources of organic traffic into one “channel”.

CLICK TO ENLARGE

Google Analytics: Acquisition -> Channels
Google Analytics: Acquisition -> Channels

Acquisition -> All Traffic -> Sources/Medium

This report breaks down the various sources of organic traffic so you can see how much is coming from Google, Yahoo, Bing, Ask, etc.

CLICK TO ENLARGE

Google Analytics: Acquisition -> All Traffic -> Sources/Medium
Google Analytics: Acquisition -> All Traffic -> Sources/Medium

These are some of the most basic metrics you need. If the level of organic traffic is too low, and if the percentage of traffic from organic search is too low, you need to step up your publishing schedule.

Need leads? We can help…

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