This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence.

There are four primary success principals to being found online:

  1. Quantity of posts
  2. Quality of posts
  3. Frequency and consistency of posting
  4. Longevity of posting

The focus of this post is consistency. You want to be found online? Update your website often.

Zippe.biz helps you generate quality leads for your business through your website.

How often is often?

This is the part most people don’t want to hear. Often is multiple times each day.

At least twice, preferably five times.

That’s impossible you say. How can anyone do that?

It’s not as hard as it sounds. SEO friendly posts are fairly short, to the point, and answer one question (they have other attributes as well, see the sub-series about post quality.

Websites that are updated multiple times each day attract more traffic and generate more leads than websites that are updated less often.

And it’s not just me saying it, I read it on the Internet, so it HAS to be true!

Well in this case it actually is. I’ve done this over and over and over.

First for my remodeling business, then for a motivational speaker, functional medicine doctor, company that sells weight less health retreats, provider of interactive customer support flow charts, and even a company that sells used fire equipment.

Independent of the type of business, when your business needs more traffic to your website and more quality leads, you need to publish more consistently to your website.

Need leads? We can help…

SEO Needs Link Building

 

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