This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence.
One of the four success principals of attracting your audience to your website is the quality of your posts. Your posts must be of high quality, in two different ways.
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Quality from the Perspective of a Human
The post provides useful information in a way that is easy to read and digest. This aspect of quality is somewhat subjective.
Quality from the Perspective of a Search Engine Robot
This aspect of quality is not subjective at all. From the perspective of SEO, what makes a post a quality post is incredibly clear and easy to define.
From the perspective of SEO your post titles are the most valuable real estate on your entire website. Read this specific article for more detail.
Every post needs at least one image with a well chosen caption and description.
Every post requires at least one internal link. An internal link is a link to another post on the same website.
Every post needs at least one external link, which is a link to a related post on another website.
Most of the posts on your website need to be snippet posts…..
…..but you need some amount of pillar posts as well.
This is a website wide strategy for an internal link structure above and beyond each post having at least one internal link.
Read the posts linked to above to learn the details of how generate and publish high quality posts.
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