This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence.

Background

If you’ve heard it once, you’ve heard it a thousand times…. If you want to rank high on Google you need back links: both quantity and quality.

Zippe.biz helps you generate quality leads for your business through your website.

This is absolutely true, but the quest for back links at the expense of generating a repository of quality content has caused some website managers to really screw up by using tricks which Google later disallowed in an algorithm update, thereby causing some sites to de-rank literally overnight.

However, there is more than JUST back links.

The Single Most Important Idea Here

Automation is the opposite of natural and organic. If you want things to look natural and organic, they need to BE natural and organic. If you use what I will call “automation tricks”, you may be lucky for a while, but as Google updates their algorithm, there will come a day when your specific trick no longer works.

Automation is the opposite of natural and organic!!!

Back links (click the link for more detail)

Yes it’s true. Back links matter. However there is one critical rule you MUST follow:

  • NEVER buy back links, in any way shape or form. NEVER!

The next most important idea is a golden rule type thing and it applies elsewhere in life as well.

Q: What is the best way to find a friend? A: Be a friend!

Q: What is the best way to acquire back links? A: Give back links to others!

Click the link above to learn more.

Comments (click the link for more detail)

Why are comments important? How do you obtain comments? Click the link above to learn more.

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