When you discover a particular topic attracts people to your website, you should write about it more.

Internet Marketing Strategy | What Content on Your Webiste is Popular?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It also is part of a sub-series about website monitoring, measuring, and adjusting. To access either of the lead post please click one of the links in the prior sentences.

What is the popular content on your website?

Zippe.biz helps you generate quality leads for your business through your website.

Why does it matter? Should I focus exclusively on that topic?

No you should not, but when you discover that a certain topic is popular, you should maybe provide more detail about that subject. More content, more perspectives, more detail. Not that the topic should dominate your website forever, but clearly you’ve stumbled onto a topic of interest.

How can you know?

Google Analytics has a report under Behavior -> Site Content -> All Pages that tells you.

In the example below, people seem very interested in eggshell paint for bathroom remodels? Why?

If you know a thing or two about paint you know eggshell is a sheen (not a color) that is a little shiny without being too shiny. It’s main advantage is it’s easy to clean.

So it’s likely people are looking for low maintenance solutions for their bathrooms. It might make sense to test this idea by created a series of posts about created low maintenance bathrooms while remodeling.

CLICK TO ENLARGE

Google Analytics: Behavior -> Site Content -> All Pages

Google Analytics: Behavior -> Site Content -> All Pages

Need leads? We can help…

SEO Needs Link Building

 

Related Posts

Local SEO Marketing Training | Effective Lead Generation Done by You Local SEO Marketing, Inbound Marketing, Content Marketing, etc. No matter what names people call it, I'm sure you've been told it's mysterious, confus...
How Blog Comments and Feedback Affect Your Small Business Branding This is part 2 of a two part article. Part 1 can be read via the link below. Part 1 covered: Small Business Branding and Search Engine Optimization...
Business Lead Generation via Online Presense and Local SEO Your online presence is best maintained via your business blog. Your online presence is very important to your business. Some referral manageme...
Local SEO Marketing | Good Blog Titles Attract Search Engines The content on your website is written for human readers, AND to be seen by human readers your web pages and posts must be "search friendly". You must...
The Next Big Thing in Growing Your Blog/Website Ranking & Traffic Growing Your Website/Blog Traffic In some ways attracting more traffic to your website/blog has been somewhat of an arms race. Website managers fi...

Leave A Response

* Denotes Required Field