Internet Marketing Strategy | The Best Way to Obtain Quality Backlinks

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence.

This post is about the ways you go about obtaining high quality back links and the one absolutely all time best method.

Bear in mind, I didn’t say this best method is quick and simple. I know a lot of people who make such claims, and personally I have learned to just tune those people out.

The one all time best way to obtain quality back links helps you generate quality leads for your business through your website.

I did say this is NOT a magic bullet quick and easy solution.

The basic principal involved is tried and true and has been known since ancient times. It’s merely being reformatted for 21st century marketing.

>>> Just as the best way to find a friend is to be a friend, the best way to obtain quality links is to give quality links <<<

The problem is that is not the quick and simple solution most people are looking for.

Would you like to know a secret? The secret is there is NO quick and simple solution, at least not one that will survive a future Google algorithm update.

If you use automated tools of any kind to create back links, they do not look organic. The reason they do not look organic is because they are NOT organic.

Organic and automated are opposites. An automated solution can not look organic precisely because it’s automated.

How do I turn this into something I can actually do?

As you continue to generate quality content, look for relevant websites to link to. You need these external links to enhance your SEO efforts anyway, so find websites that do not directly compete with you and whose focus ties well into yours.

Contact them. Fill out their Contact Us form, send them email, etc.

Tell them you appreciate their site. Tell them who you are.

Do this at least 100 times, so you have a fairly extensive network of contacts who have websites whose topics compliment yours.

Then periodically, stay in touch. Form real relationships.

And last, but definitely not least, give them links. Be a friend.


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