julian treasure, TED Talk, thought leadership SEO, how to speak so people listen

Increasing Your Thought Leadership SEO by Publishing Stories People Want to Read

Speaking in a Way so People Want to Listen

This post is inspired by a TED talk whose focus is literally on speaking, but the ideas are equally valid for writing.

The TED talk is by Julian Treasure and is titled How to speak so that people want to listen.

First let me say that I do violate the principals he teaches, but I recognize the truth of what he says and strive to move to where the way I speak (and write) is in line with his principals.

It seems reasonable to believe that doing so consistently will enhance your reputation, both online and offline.

This post does not repeat the TED talk (although it is embedded below), and I strongly suggest you watch it. Either by clicking on the link above, or by clicking on the video below. It’s just shy of 10 minutes long.

Second, let me list what he strongly suggests we avoid, as they harm our credibility:

  • Gossip
  • Judging
  • Negativity
  • Complaining
  • Excuses
  • Exaggeration
  • Dogmatism, which he defines as the confusion of facts with opinions.

In case you didn’t watch the video, what we should do when we speak (and write) is expressed below by the HAIL. The letters stand for:

Honesty

Be true in what you say.

Authenticity

Be you. Stand in your own truth.

Integrity

Be your word.

Love

Which he defines as wishing people well. When you genuinely wish people well, the negative patterns listed at the beginning of this post become harder to do.

HAIL and Thought Leadership SEO

The HAIL of Julian Treasure and the Thought Leadership SEO of Evan Bailyn, fit very nicely together.

My advise is to watch the TED talk, read the Thought Leadership SEO post linked to in the prior sentence, and take them to heart. I’m trying and the more of us who do so, the better off we’ll all be (and yes I know that last sentence is a statement of judgement).

Want to Learn More About Attracting Your Audience to Your Website?

And of course converting website visitors into prospects and customers?

SEO Needs Link Building

 

Related Posts

Inbound Marketing: Finding and Managing Remote Writers for Content Cre... Compelling Content Matters What if you get the value of Content Marketing and want the benefits, but can't afford the $2,500 per month a good agency ...
Local SEO Marketing Tools: More Traffic and Lead Generation The title of this post is a bit misleading. You probably expected to find a list of useful tools to assist you in implementing and monitoring your loc...
Thin Content Hurts Your SEO, Decreases Search Results and Brings Less ... Thin Content is Bad In the language of Google, thin content is a SPAM technique whose purpose is to manipulate the search results. The Google upda...
Generating Leads from Content Marketing Requires Rhythm, Cadence, and ... The Core Activity of Inbound Marketing Blogging is THE core activity of Inbound Marketing. Of course to make it sound more professional, we call it C...
What is Content Marketing in SEO? How do you attract website visitors? The question as asked gives an incorrect impression. The question implies that Content Marketing is somehow a subset of SEO when in fact it's the othe...

Leave A Response

* Denotes Required Field