How to make people read and stick to your articles

Increasing your blog opportunities- How to create a great introduction

You spend hours or sometimes days pouring your soul into a blog post, crafting each phrase with care and when finally hit the publish button, nobody reads it.

It’s not entirely your fault. Some additional writing skills and styles will help attract your audience and hold them.

In this article, I’ll show you what you’re doing wrong and what you should do instead.

Why you’re practically begging people to leave quickly- A block of text

Most people skim content looking for important points that stands out, such as the subtopics and images, to get the gist of your article as quickly as possible.

If from that they feel it’s pertinent to them, they read it.

A block of text without sub titles looks hard to get through, so most people don’t. Give your content a scannable appearance through the use of section headings and bolt text to draw your reader’s attention.

Increasing your blog opportunities

People’s attention spans are very short these days. You only have a few seconds to grab their attention.

Always spend more time on the introduction than any other area.

So how do you make your introduction great?

Make an emotional connection

Help your readers want to read your content by triggering their emotions.  Use fear, greed, envy, guilt, pride, love and hope to engage readers from the get-go.

Tell a story

Stories bring information to life. We may in fact be biologically wired to learn best from stories. A cognitive linguist named George Lakoff has put forth evidence that our lives are strongly influenced by the central metaphors we use to explain complex ideas. Since does seem to be how we’re wired, why not use this with your blog posts.

Build curiosity

Adding a little mystery or suspense is one of the best ways to build curiosity. Think of the effect this has on you? When a headline implies you’ll learn something interesting, most of us want to learn more.

Make your first paragraph short

In the spirit of “your introduction is where you have very little time to get someone’s attention” . Keep them short, to the point, and open ended. This helps readers want to read more.

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