How many times have you heard “increase your web traffic, increase your sales”?
Have you personally met any business owners who paid people to do just that, and did experience an increase in traffic, but did NOT experience in increase in leads?
Effective local SEO marketing requires web traffic, but not just any traffic.
Your business needs leads. Traffic is a prerequisite. Traffic is not the end goal.
Effective local SEO marketing requires content that provides useful information to real people, AND that can be found by search engines, AND contains an effective Call to Action at the end of every post.
Zippe.biz provides Local SEO Marketing training, consulting, and implementation.
What is an effective call to action?
An effective call to action has the following characteristics:
- Appears at the end of a fairly short post that provides a tidbit of useful information.
- Provides clear directions (Click here now sort of thing).
- Is easy to take.
- Is obvious how to take.
- Asks the web visitors to do something THEY ARE WILLING TO DO!
That last point is capitalized for emphasis. Read more about effective calls to action by clicking the link earlier in this sentence.
Need more traffic, more leads, and more business? You’ve come to the right place. We can help you. Get more information.