Inbound marketing vs outbound marketing

Inbound vs Outbound marketing strategies. Which is the best?

With the rise customers who start their shopping by searching on the Internet, inbound marketing is helping small businesses take control of their buyer’s journey.

But are all small businesses really shifting from outbound marketing to inbound marketing?

NO.

84% of marketers say they need both inbound and outbound strategies to drive their business.

Successful businesses choose to use both inbound and outbound marketing strategies.

Inbound marketing is simply the set of strategies aimed at getting your potential customers to find you. With inbound marketing, you use great content published at frequent intervals to pull in prospects.

On the other hand, outbound marketing is all about initiating contact of various forms.

What you do online and what you do offline affect each other. In a very real sense, our distinction between online and offline is arbitrary. They’re two different sides of the same coin.

To have a healthy marketing strategy, mix both inbound and outbound activities together.

On the inbound side use:

Blogging

Publishing useful and relevant content at frequent intervals should be the core activity of your online presence.

Content marketing

While blogging on your website is a big part of content marketing, there is more to it. Content includes messaging, stories, LinkedIn posts, guests posts on other sites. It’s broader than just blogging, while blogging is a huge component.

Search engine optimization

Search Engine Optimization is a series of layers of which blogging and content are key. However you must also ensure you’re doing the technical aspects of SEO correctly (or just use WordPress and set it up correctly) so search engine robots easily index your site.

Social media,

Social media marketing, is pretty low-cost marketing strategy that gives you a direct line to your current and prospective customers. To emphasize the importance of blogging, if you’re not sharing original content via social media, what are you sharing? Where are you sending your social media followers?

On the outbound side,

Invest heavily in

Email marketing,

While content and inbound bring leads in, and social media helps with branding and awareness, email helps walk leads through your sales funnel.

Online events,

Offer training webinars and online events

Public relations

Public relations is important for every business, independent of size. Bill Gates once said if he was broke and starting over he would start by investing in public relations.

 

Generally, both inbound and outbound are important to your marketing efforts and work together..

Today, to be successful in your small business, you must use a balanced combination of inbound and outbound marketing strategies across your customer’s journey to win in building your brand, driving high quality leads, and expanding your customer’s relationship.

Learn more here…,

Download the eBook: The 7 Fundamentals of Being Found Online

 

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2 Comments

  • cristine mayers

    Reply Reply October 3, 2016

    An organization’s strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan. To know more on Marketing Strategies and techniques, learn from the genius at http://www.peterkaradjov.com

    • Kevin Carney

      Reply Reply October 4, 2016

      Christine…. While what you said is a bit wordy and your use of jargon is a bit too much, your points are valid.

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