The one critical mistake many Internet marketers make is…. once the website visitor has started on the path of conversion (i.e. they’ve loaded whatever version of a Contact Us form your website uses)… the page in which they fill out the form contains so much clutter (and yes that is a technical term) that the web visitor is distracted from completing the conversion process.
In summary, once your website visitors has started the website conversion process and the form is loaded, REMOVE ANY AND ALL DISTRACTIONS!
This post is part of a short series on local SEO marketing website conversion. For access to every article in the series, click the link in the preceding sentence.
What types of distractions need to be removed:
- The menu at the top of the page
- Any and all sidebars
- Any and all headers
- Any and all footers
- Anything that is NOT the filling out of the form
Leave your website visitors with one path to take and ONLY one path to take, and that is complete the form and hit “submit”.
The psychological principal this idea is based on is called The Paradox of Choice. When people have more choices, the choose none of the above more often.
To increase the odds of your website visitors completing your conversion process, give them one choice and one choice only.
And to increase the numbers of people who find your site through organic search, learn about link building.SEO Needs Link Building