Your local SEO marketing (aka Inbound Marketing) effort is attracting relevant visitors to your website.

You know your sales funnel, and most importantly for your website conversion efforts, what step 1 of the sales funnel is.

You’ve created a call to action that is clear and obvious.

Did you also make your call to action easy to do?

This post is part of a short series on local SEO marketing website conversion. For access to every article in the series, click the link in the preceding sentence.

Studies show, when your call to action requires more choices, fewer people do it. This is called the paradox of choice.

Generally, the call to action involves the web visitors filling out some form of a Contact Us form.

What does this mean to you?

Ask for the minimum amount of information you need for your website visitor to become a prospect. I recommend you keep it to four or five fields maximum:

  • Name
  • Phone number
  • Email address
  • How can we help you?
  • City (if this is relevant to you)

And nothing more!!

Later when your website is generate so many leads you need a way to separate the wheat from the chaff, then (AND ONLY THEN) does it make sense to add more field to the Contact Us form.

An example of this type of question might be:

  • Available budget

This filters out people who are unwilling to provide this detail.

SEO Needs Link Building

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