lead generation, website conversion, call to action

Inbound Marketing | Website Conversion | Instruct Your Visitors

This may sound stupid, but once your Inbound Marketing efforts have attracted people to your website via organic search, do not assume they know what action (website conversion) you want them to take.

Assume they need guidance and tell them.

Not only tell them, but be specific.

It is not bad form to say things like “Click here now!” or some variant there of.

I even put a phrase similar to that as the last sentence in the SERP meta description.

This post is part of a short series on local SEO marketing website conversion. For access to every article in the series, click the link in the preceding sentence.

What is the psychology behind this? I have no idea, BUT I’ve been told by many do to this, that this helps, and since I started doing it conversions rates have increased.

I’m guessing this works because of what is called decision fatigue.

Studies show (don’t you just love that phrase) that we are only willing to make so many decisions in any given day.

Do remove the requirement for your website visitors to make a decision by telling them what to do, and do not be afraid to be blunt.

Click here now! is a perfectly fine Call to Action.

When you need help attracting your audience to your website, then converting some of them into prospects for your business…

SEO Needs Link Building

Related Posts

5 Inbound Marketing Mistakes That Occur Much Too Often One of the problems that occurs with Inbound Marketing is there is A LOT of mis information out there, and when you're trying to learn it, how do you ...
Internet Marketing Strategy Preparation | The Importance of Search Fri... The Importance of Search Friendly Website Taglines This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and ...
Filling the Sales Funnel for Your Oil Change Business Your business needs leads? Your business needs Inbound Marketing! It does not matter what your business is, you need leads. Even an oil change cente...
Business Blogging to Attract Web Traffic, Grow Your Audience, and Gene... Business Blogging is NOT like Personal Blogging That may be an obvious statement, but I see a lot of business blogs that don't seem to fully understa...
Using Google Analytics Data to Guide Conversion Optimization and Lead ... Using Google Analytics for Conversion Optimization Even though Google Analytics is a free tool, when you setup Conversion Goals in advance, you can g...

Leave A Response

* Denotes Required Field