HubSpot IPO Helps Validate Inbound Marketing
Although those of us who have experienced the powerful benefits of Inbound Marketing know the value, this IPO helps validate the entire market, the entire concept.
For those of who are are small fry in this industry (consultants, small SEO firms, etc) this IPO will be good, because as the market is validated more and more businesses will know what Inbound Marketing is and want to talk to people about they get onboard.
It’s the old saying that a rising tide lifts all boats.
So what exactly is Inbound Marketing?
It’s getting the attention of prospects and potential customers by first getting the attention of the search engines.
Another old saying is “Nobody likes to be sold, but everybody likes to buy”. When you think in terms of your life, you’ll see the truth in that statement.
What if rather than you having to constantly prospect for clients, you had a steady steam of inquiries and leads arrive through your website, which came from people who already have an interest in what you sell, a fact which you know because THEY found you.
This is what Inbound Marketing is.
It’s making it easy for your crowd, your audience, to find you when they go on the Internet to search for whatever it is that you’re interested in.
You want in? You want leads?